Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Cultural Masculinity/Femininity Influences on Advertising Appeals

14 references·16 citing·45 second hop

FromToDepth

this work references cited by second hop

References

1974The measurement of psychological androgyny.8,519 cited
1991Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal763 cited
1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
1998Masculinity and Femininity: The Taboo Dimension of National Cultures700 cited
1985Appeals to image and claims about quality: Understanding the psychology of advertising.575 cited
1998Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures560 cited
1997The Effect of Cultural Orientation on Persuasion547 cited
1982Self-schemas and gender.455 cited
2000Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes272 cited
1999Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials257 cited
1994Collectivism among the Japanese: A perspective from the self.255 cited
2005Thrift shopping: Combining utilitarian thrift and hedonic treat benefits254 cited
1991Sex Roles: The Measurement of Masculinity, Femininity, and Androgyny176 cited
1997The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials174 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Cited by

2020Women and Suicidal Behavior192 cited
2009Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking101 cited
2015Go green: how to influence the perceived effectiveness of a green product?63 cited
2010The effectiveness of female nudity in advertising in three European countries45 cited
2017The Effect of Corporate Support Programs on Employees’ Innovative Behavior: A Cross‐Cultural Study44 cited
2018Contribution of cultural intelligence to adaptive selling and customer-oriented selling of salespeople at international trade shows: does cultural similarity matter?44 cited
2014How to Advertise and Build Brand Knowledge Globally34 cited
2022Breaking Gender Binaries28 cited
2012Advertising Research in the Post-WTO Decade in China27 cited
2019“Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women22 cited
2020The Cambridge Handbook of the International Psychology of Women21 cited
2021An Investigation of Androgyny and SexualOrientation in Advertising16 cited
2019Advertising in Asia: Theories and Implications for Practice10 cited
2015Role of reality TV as a consumer-socialization agent of teenagers in a developing country9 cited
2020Three Ways that Aging Affects Women Differently from Men0 cited
2020Developmental Perspectives of the International Psychology of Women0 cited