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Price Knowledge During Grocery Shopping: What We Learn and What We Forget

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References

1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
1991Handbook of consumer behavior1,033 cited
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2009The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making529 cited
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1991An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity452 cited
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1999Remembering versus Knowing: Issues in Buyers' Processing of Price Information420 cited
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1988Measuring the Effect of Retail Store Promotions on Brand and Store Substitution316 cited
2002

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Measuring the Price Knowledge Shoppers Bring to the Store

287 cited

2002MEMORY AND DECISION MAKING240 cited

Cited by

2016New developments in behavioral pricing research36 cited
2019Am I Getting a Good Deal? Reference‐DependentDecision Making When the Reference Price Is Uncertain32 cited
2015The six pricing myths that kill profits28 cited
2020Intuitive pricing by independent store managers: Challenging beliefs and practices27 cited
2022Shopping in Reality or Virtuality? A Validation Study of Consumers’ Price Memory in a Virtual vs. Physical Supermarket22 cited
2019Price recall: Brand and store type differences20 cited
2015“Passivity”: a model of grocery retail price decision-making practice19 cited
2017Estimating the value of passing trade from pedestrian density14 cited
2021It’s about the process, not the result: An fMRI approach to explore the encoding of explicit and implicit price information12 cited
2023How Do Consumers Read and Encode a Price?11 cited
2019Role of customer attributes on absolute price thresholds11 cited