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Enhancing online brand experiences: An application of congruity theory · Study

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ArticleEnhancing online brand experiences: An application of congruity theory

Seonjeong Ally Lee2014

Article2014

Enhancing online brand experiences: An application of congruity theory

Seonjeong Ally Lee · Miyoung Jeong

198 citations·0/0 files stored·International Journal of Hospitality Management

No readable copy stored yet — this record is metadata only.

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Digital Marketing and Social Media

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 198 citations exist upstream.

References

1988Structural equation modeling in practice: A review and recommended two-step approach.1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 2007Service-dominant logic: continuing the evolution 1996Structural Equation Modeling: Concepts, Issues, and Applications.1994Are There Universal Aspects in the Structure and Contents of Human Values?2005CONSEQUENCES OF INDIVIDUALS' FIT AT WORK: A META‐ANALYSIS OF PERSON–JOB, PERSON–ORGANIZATION, PERSON–GROUP, AND PERSON–SUPERVISOR FIT 1997Dimensions of Brand Personality 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Cited by

2017Consumer engagement in online brand communities: a solicitation of congruity theory 2020Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention 2020Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory 2018Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity 2019Brand engagement and experience in online services 2016The role of customer brand engagement and brand experience in online banking 2015Innovative brand experience's influence on brand equity and brand satisfaction 2020Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination

Details

Year2014

Typearticle

Published2014-04-18

VenueInternational Journal of Hospitality Management

ISSN-L0278-4319

Languageen

Citations198

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.ijhm.2014.03.008

openalex_workW2003552463

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