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Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces

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References

2010Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India168 cited

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2020The effects of information literacy on trust in government websites: Evidence from an online experiment122 cited
2020Consumer well‐being and social responsibility of subsistence entrepreneurs in subsistence marketplace22 cited
2022Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda16 cited
2018Integrating Bottom-of-the-Pyramid Producers with High-Income Markets: Designing Institutional Arrangements for West African Shea Nut Butter Producers16 cited
2020The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool11 cited
2017Integrating BoP Producers with High-Income Markets: Designing Institutional Arrangements for West African Shea nut Butter Producers3 cited
2018Profitability in Rural Bottom of the Pyramid (BoP) Markets from a Business Perspective: Evidence from Sri Lanka2 cited
2024Méthodes, techniques et pratiques de recherche sur les consommateurs pauvres : un état de l’art et un vade-mecum1 cited
2025Unveiling the unheard voices of low-income consumers in an emerging market1 cited
2015The roles of exploration and exploitation in the export market integration of Beninese producers at the base of the pyramid1 cited

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2019An organisational and consumer perspective on bottom of the pyramid (BOP) markets0 cited

2015Sustainability Innovation at the Base of the Pyramid Through Multi-cited Rapid Ethnography0 cited

2024Methods, techniques and practices for research on poor consumers: A state of the art and a vade-mecum0 cited

2026Fortune or Not? How Context Drives Passive Resistance to Pro-Social Innovations in Base-of-the-Pyramid Markets: An Empirical Study and a Research Agenda0 cited