Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Exploring decision-making approaches and responsibility for developing marketing communications strategy

13 references·12 citing·33 second hop

FromToDepth

this work references cited by second hop

References

1993Organizational culture and leadership16,462 cited
1994Reframing Organizations: Artistry, Choice, and Leadership.3,145 cited
1990A force for change : how leadership differs from management1,851 cited
1991Reframing organizations: artistry, choice, and leadership1,197 cited
1993The Challenge of Organizational Change: How Companies Experience It and Leaders Guide It.651 cited
1997Organizational Communication: Balancing Creativity and Constraint464 cited
1992Liberation Management: Necessary Disorganization for the Nanosecond Nineties427 cited
1992Integrated Marketing Communications320 cited
1993Client Perceptions of Integrated Marketing Communications303 cited
1994Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research181 cited
1987Perspectives on organizational communication133 cited
1994The proceedings of the 1994 conference of the American Academy of Advertising72 cited
1990The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It68 cited

Cited by

2010Nation branding and integrated marketing communications: an ASEAN perspective119 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2001The organisation of external communication disciplines: an integrative framework of dimensions and determinants43 cited

2000Perceived agency politics and conflicts of interest as potential barriers to IMC orientation36 cited

2001Organizational Buying and Advertising Agency-Client Relationships in China34 cited

2007In Search of a Theory of Integrated Marketing Communication29 cited

2001The appeal of integration: managing communications in modern organisations26 cited

2006STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL21 cited

2011Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions19 cited

2003Account planning in the new marketing and communications environment (has the Stephen King challenge been met?)15 cited

2001Differing views and use of integrated marketing communications – findings from a survey of New Zealand small businesses15 cited

2012How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects ¿Cómo funciona la Comunicación Integrada de Marketing (CIM)? Una revisión teórica y un análisis de sus antecedentes y efectos11 cited

2003Account planning: whose role is it anyway?10 cited