References

• 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
• 1990How to Design and Evaluate Research in Education14,565 cited
• 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
• 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
• 1983Imagination and expectation: The effect of imagining behavioral scripts on personal influences.433 cited
• 1992The Generation and Consequences of Communication-Evoked Imagery388 cited
• 1990Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel346 cited
• 2000Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences287 cited
• 1993The Operation of Visual Imagery as a Mediator of Advertising Effects207 cited
• 1996Moderators of the Impact of Self-Reference on Persuasion197 cited
• 1997Evaluating Persuasion‐Enhancing Techniques from a Resource‐Matching Perspective173 cited
• 1997Modeling merchandise returns in direct marketing154 cited
• 1990The role of perceived risk in mail order catalog shopping120 cited
• 1991The Effects of Visual and Verbal Advertising Information on Consumers' Inferences98 cited