References

• 1996The Behavioral Consequences of Service Quality11,994 cited
• 1988Possessions and the Extended Self9,050 cited
• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research3,866 cited
• 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
• 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
• 2004The One Number You Need to Grow2,034 cited
• 2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents1,583 cited
• 1985Appeals to image and claims about quality: Understanding the psychology of advertising.575 cited
• 1985Narcissism beyond Gestalt and awareness: The name letter effect555 cited
• 1990Cognitive and Affective Priming Effects of the Context for Print Advertisements447 cited
• 2005The Impact of Brand Commitment on Loyalty to Retail Service Brands442 cited
• 2001What's in a name: Implicit self-esteem and the automatic self.424 cited
• 2002Passing the Torch: Intergenerational Influences as a Source of Brand Equity