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Interference Effects of a Purchase on Subsequent Advertising within the Category
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Interference Effects of a Purchase on Subsequent Advertising within the Category (2004)Interference Effects of a Purchase on Sub…Processing Product Unique Features: Alignability and Involvement in Preference Construction (2001)Processing Product Unique Fea…Goal‐Derived Categories: The Role of Personal and Situational Goals in Category Representations (2001)Goal‐Derived Categories: The …Repetitive Advertising and the Consumer (2000)Repetitive Advertising and th…Co‐branding: brand equity and trial effects (2000)Co‐branding: brand equity and…Message Order Effects in Persuasion: An Attitude Strength Perspective (1994)Message Order Effects in Pers…Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Competitive Interference Effe…Memory and Evaluation Effects in Competitive Advertising Environments (1991)Memory and Evaluation Effects…Cognitive and Affective Priming Effects of the Context for Print Advertisements (1990)Cognitive and Affective Primi…The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship (1989)The Effect of Advertising on …Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Emotional Feelings and Attitude toward the Advertisement: The Roles of Brand Familarity and Repetition (1988)Emotional Feelings and Attitu…Salience Effects in Brand Recall (1986)Salience Effects in Brand Rec…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models (2006)Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding (2012)Encouraging brand loyalty in fickle generation Y consumers (2012)Attitude-behavior relations: A theoretical analysis and review of empirical research. 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(1981)The Power of Feelings in Understanding Advertising Effects (1987)The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences (1999)The development of a scale to measure perceived corporate credibility (2001)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Constructive Consumer Choice Processes (1998)The impact of perceived corporate social responsibility on consumer behavior (2005)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Buyer Behavior (1971)The Influence of Message Framing and Issue Involvement (1990)Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)The need for cognition. 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References

  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
  • 1994Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity844 cited
  • 1990Cognitive and Affective Priming Effects of the Context for Print Advertisements447 cited
  • 1994Message Order Effects in Persuasion: An Attitude Strength Perspective415 cited
  • 1989The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship398 cited
  • 2000Co‐branding: brand equity and trial effects374 cited
  • 1988Emotional Feelings and Attitude toward the Advertisement: The Roles of Brand Familarity and Repetition306 cited
  • 1986Salience Effects in Brand Recall273 cited
  • 2000Repetitive Advertising and the Consumer212 cited
  • 2001Goal‐Derived Categories: The Role of Personal and Situational Goals in Category Representations198 cited

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  • 1991Memory and Evaluation Effects in Competitive Advertising Environments191 cited
  • 2001Processing Product Unique Features: Alignability and Involvement in Preference Construction164 cited
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