Corporate Media - An Approach for Corporate Community Management

Abstract

With the rapid development of Information and Communication Technology companies face several problems today. The increasing speed of product development leads to the problem that products and services need to be communicated and explained to potential customers. Shareholders and investors should gain a certain insight into the company’s activities - also the public domain and journalists demand to be better informed. At the same time the information overload of corporate community members, like journalists, analysts, customers, shareholders, employees, etc., lead to the problem that the scarce source today is attention. How should companies react to those challenges? A solution could be the design of Corporate Media, which integrate all corporate (sub-) communities to give them tailor made services. Based on the concepts of agent, media, and community, we develop an integrated platform for the exchange of tangible (e.g., products) and intangible (e.g., knowledge) objects.

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