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Marketing and Marketing Information System Sophistication In Retail Banking
14 references·0 citing·39 second hop
Marketing and Marketing Information System Sophistication In Retail Banking (2000)Marketing and Marketing Information Syste…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Organizational, strategic and technical barriers to successful implementation of database marketing (1995)Organizational, strategic and…Strategic Marketing in Financial Services: Retrospect and Prospect (1993)Strategic Marketing in Financ…Management research: An introduction (1992)Management research: An intro…Adoption of the Marketing Concept by UK Building Socities (1992)Adoption of the Marketing Con…Research for Marketing Decisions (1989)Research for Marketing Decisi…Personal Financial Services: Marketing Strategy Determination (1989)Personal Financial Services: …The Genesis of Strategic Marketing Control in British Retail Banking (1988)The Genesis of Strategic Mark…The Adoption of Marketing by Financial Institutions in the UK (1988)The Adoption of Marketing by …Marketing Financial Services (1980)Marketing Financial ServicesResearch for Marketing Decisions (1978)Research for Marketing Decisi…Factor Analysis (1978)Factor AnalysisMarketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Marketing Information Systems: A New Dimension for Marketing Research (1968)Marketing Information Systems…The information system as a competitive weapon (1984)How information gives you competitive advantage (1985)Integration of firm's resource and capability to implement enterprise CRM: A case study of a retail bank in Korea (2009)New service development in e‐government: identifying critical success factors (2010)Time – The Next Source of Competitive Advantage (2012)Is the trend your friend? An analysis of technology 4.0 investment decisions in agricultural SMEs (2019)Quality in the Service Sector: A Review (1989)Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)Two Approaches to Service Quality Dimensions (1991)Customer needs and front‐office technology adoption (1997)Enhancing the customer experience: contributions from information technology (1998)Bank generic strategies: does Porter's theory apply in an international banking center (1999)The Marketing of Services (1980)Marketing for Financial Services (1986)Inter-managerial competition and capital accumulation: it specialists, accountants and executive control (1990)Corporate Identity: A Strategic Marketing Issue (1991)Internal marketing: a means for creating a sales or marketing orientation? The case of UK retail banks (2002)Marketing Financial Services (2010)Grounded Theory in Practice (1999)Grounded Theory in Management Research (2003)Analyzing e-government research: Perspectives, philosophies, theories, methods, and practice (2006)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future (1993)A contingency model of marketing information (1998)Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 2000 (2001)A Means-End Chain Model Based on Consumer Categorization Processes (1982)The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability (1990)Predicting the performance of measures in a confirmatory factor analysis with a pretest assessment of their substantive validities. (1991)NETWORK CENTRALITY, POWER, AND INNOVATION INVOLVEMENT: DETERMINANTS OF TECHNICAL AND ADMINISTRATIVE ROLES. (1993)Multidimensional Constructs in Organizational Behavior Research: An Integrative Analytical Framework (2001)Measuring transactive memory systems in the field: Scale development and validation. (2003)Different roles for subsidiaries: The case of multinational corporations in spain (1990)Measuring Consumers' Willingness to Pay at the Point of Purchase (2002)Hofstede's dimensions of culture in international marketing studies (2006)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1992Management research: An introduction3,049 cited
  • 1978Factor Analysis1,416 cited
  • 1978Research for Marketing Decisions601 cited
  • 1989Research for Marketing Decisions305 cited
  • 1968Marketing Information Systems: A New Dimension for Marketing Research68 cited
  • 1995Organizational, strategic and technical barriers to successful implementation of database marketing56 cited
  • 1993Strategic Marketing in Financial Services: Retrospect and Prospect32 cited
  • 1988The Adoption of Marketing by Financial Institutions in the UK31 cited
  • 1988The Genesis of Strategic Marketing Control in British Retail Banking28 cited
  • 1989Personal Financial Services: Marketing Strategy Determination26 cited
  • 1980Marketing Financial Services24 cited
  • 1992Adoption of the Marketing Concept by UK Building Socities23 cited

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