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Article“Value” — A practitioner's lens

Deryck J. Van Rensburg2012

Article2012

“Value” — A practitioner's lens

Deryck J. Van Rensburg

15 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Value Engineering and Management

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References

2018Creating Shared Value 2011Nuevos modelos de negocios en los mercados emergentes 2011Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process 2005Value in business markets: What do we know? Where are we going?2011‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets 2011A framework of brand value in B2B markets: The contributing role of functional and emotional components 2011Value for value—The dynamics of supplier value in collaborative new product development

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2017Strategic framework of fitness clubs based on quality dimensions: the blue ocean strategy approach 2012Strategic brand venturing: the corporation as entrepreneur 2024B2B collaborative economy: a joint sphere perspective

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2011Unpacking value creation and delivery: Orientation, capabilities, practices, and outcomesarticle · 5 shared references 2011Value in Business and Industrial Marketingeditorial · 5 shared references 2019Co-creation of value-in-use through big data technology- a B2B agricultural perspectivearticle · 4 shared references 2016Professional buyers and the value propositionarticle · 4 shared references 2013Towards a framework of customer value assessment in B2B markets: An exploratory studyarticle · 3 shared references 2014Perceived value in B2B and B2Carticle · 3 shared references

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Year2012

Typearticle

Published2012-01-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations15

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.indmarman.2011.11.024

openalex_workW2005345586

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