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Beyond private label panache: the effect of store image and perceived price on brand prestige

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References

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1994The Influence of Store Environment on Quality Inferences and Store Image

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1,538 cited

1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited

2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,473 cited

Cited by

2022When Brand Image, Perceived Price, and Perceived Quality Interplay in Predicting Purchase Intention: Developing a Rhombus Model48 cited
2020Private label management: A literature review47 cited
2024The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets40 cited
2018Factors affecting consumers’ willingness to buy private label brands (PLBs)39 cited
2022The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market34 cited
2020Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing33 cited
2023A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches30 cited
2021Private‐label consumer studies: A review and future research agenda28 cited
2019Understanding non-private label consumers’ switching intention in emerging market26 cited
2023Do digital platforms promote or hinder corporate brand prestige?23 cited
2022Repurchase intention in a physical store: moderated mediating role of electronic word-of-mouth22 cited
2023Investigating how consumer-perceived value and store image influence brand loyalty in emerging markets22 cited
2017Consumer response to private label brands’ negative publicity: a relational effect on retailer’s store image21 cited
2021How Product Quality, Brand Image and Price Perception Impact on Purchase Decision of Running Shoes?20 cited
2020The Mediation Effects of Customer Satisfaction on the Relations Between Product Price, Service Quality and Purchasing Decision15 cited
2020Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goods14 cited