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The Flipside of the Sponsorship Coin
10 references·16 citing·53 second hopsampled
The Flipside of the Sponsorship Coin (2012)The Flipside of the Sponsorship CoinEvaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes (2010)Evaluative Conditioning Proce…Does sponsorship work in the same way in different sponsorship contexts? (2010)Does sponsorship work in the …Tailor-made single-item measures of doubly concrete constructs (2009)Tailor-made single-item measu…The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products (2008)The effects of sport involvem…Does “Passing the Courvoisier” always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos (2008)Does “Passing the Courvoisier…The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer (2005)Managing Sport Sponsorship Pr…An international review of sponsorship research: extension and update (2003)An international review of sp…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …The Effects of Team Loyalty and Selected Stadium Factors on Spectator Attendance (1995)The Effects of Team Loyalty a…Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects (2020)Understanding Sponsorship: A …A new love–hate scale for sports fans (2020)A new love–hate scale for spo…Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries (2019)Schadenfreude, rivalry antece…Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals (2019)Market reactions to sport spo…The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance (2018)The Long Reach of Sponsorship…Comparing Rivalry Effects across Professional Sports: National Football League Fans Exhibit Most Animosity (2017)Comparing Rivalry Effects acr…Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring (2017)Are rival team fans a curse f…Using Visual Metaphors in Health Messages: A Strategy to Increase Effectiveness for Mental Illness Communication (2016)Using Visual Metaphors in Hea…Understanding fans’ responses to the sponsor of a rival team (2016)Understanding fans’ responses…Leveraged marketing communications: a framework for explaining the effects of secondary brand associations (2016)Leveraged marketing communica…Enemies with benefits: the dual role of rivalry in shaping sports fans’ identity (2016)Enemies with benefits: the du…The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects (2015)The roles of consumer ethnoce…Attenuation of negative sponsorship effects in the context of rival sports teams’ fans (2015)Attenuation of negative spons…Fans’ resistance to naming right sponsorships (2014)Fans’ resistance to naming ri…Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising (2014)Did You Get It? Factors Influ…Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages (2013)Rivalries and sponsor affilia…A model of image creation and image transfer in event sponsorship (1997)An International Review of Sponsorship Research (1998)Understanding sponsorship effects (2001)Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship (2007)Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions (2013)Sport and social media research: A review (2014)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Measuring Service Quality: A Reexamination and Extension (1992)Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty (2000)Consumer perceptions of service quality attributes at sporting events (2001)Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty (2001)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Measuring the Involvement Construct (1985)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Branding in pictures: using Instagram as a brand management tool in professional team sport organisations (2018)Intention to visit India among potential travellers: Role of travel motivation, perceived travel risks, and travel constraints (2018)Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale (2019)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)The Measurement of Meaning (1957)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics (2010)Asking Good Survey Questions (2013)Measurement of Trust in Automation: A Narrative Review and Reference Guide (2021)Dimensions of Consumer Expertise (1987)The partial least squares approach for structural equation modeling. (1998)The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective (2014)Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment (2017)Antecedents and outcomes of digital influencer endorsement: An exploratory study (2019)Attitudinal effects of mere exposure. (1968)The Elaboration Likelihood Model of Persuasion (1986)Social Cognitive Theory of Mass Communication (2001)The Commodification of Self‐Esteem: Branding and B ritish Teenagers (2012)Helpful or Harmful? How Frequent Repetition Affects Perceived Statement Credibility (2013)Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge (2015)What is coefficient alpha? An examination of theory and applications. (1993)Formative versus reflective measurement models: Two applications of formative measurement (2008)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Coronavirus Anxiety Scale: A brief mental health screener for COVID-19 related anxiety (2020)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)International affective picture system (IAPS) : affective ratings of pictures and instruction manual (2005)The Associative–Propositional Evaluation Model (2011)“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption (2013)Humanizing Products with Handwritten Typefaces (2018)Determinants of Sports Sponsorship Response (2000)Accelerated Internationalisation by Emerging Multinationals: The Case of the White Goods Sector (2007)Accelerated internationalization by emerging markets’ multinationals: The case of the white goods sector (2007)Global brand market‐entry strategy to manage corporate reputation (2009)Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form (2020)
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References

  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 2003An international review of sponsorship research: extension and update412 cited
  • 1995The Effects of Team Loyalty and Selected Stadium Factors on Spectator Attendance410 cited
  • 2009Tailor-made single-item measures of doubly concrete constructs245 cited
  • 2010Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes219 cited
  • 2010Does sponsorship work in the same way in different sponsorship contexts?190 cited
  • 2008The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products173 cited
  • 2005Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer121 cited
  • 2008Does “Passing the Courvoisier” always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos119 cited

Cited by

  • 2016Enemies with benefits: the dual role of rivalry in shaping sports fans’ identity80 cited
  • 2013Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages72 cited
  • 2015Attenuation of negative sponsorship effects in the context of rival sports teams’ fans

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66 cited
  • 2014Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising65 cited
  • 2014Fans’ resistance to naming right sponsorships59 cited
  • 2016Understanding fans’ responses to the sponsor of a rival team58 cited
  • 2016Using Visual Metaphors in Health Messages: A Strategy to Increase Effectiveness for Mental Illness Communication58 cited
  • 2015The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects56 cited
  • 2016Leveraged marketing communications: a framework for explaining the effects of secondary brand associations55 cited
  • 2018The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance54 cited
  • 2020Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects44 cited
  • 2017Comparing Rivalry Effects across Professional Sports: National Football League Fans Exhibit Most Animosity42 cited
  • 2019Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries41 cited
  • 2017Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring37 cited
  • 2019Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals36 cited
  • 2020A new love–hate scale for sports fans34 cited