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New Products: The Antidote to Private Label Growth?

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References

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644 cited

1997Why Store Brand Penetration Varies by Retailer589 cited

Cited by

2017Corporate Board Interlocks and New Product Introductions113 cited
2013Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation107 cited
2014The Growth of Private Label Brands: A Worldwide Phenomenon?78 cited
2017Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat70 cited
2016Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies67 cited
2015Multitier Store Brands and Channel Profits56 cited
2011A cross-category and cross-country analysis of umbrella branding for national and store brands51 cited
2015The impact of copycat packaging strategies on the adoption of private labels49 cited
2018New product success in the consumer packaged goods industry: A shopper marketing approach49 cited
2020Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand49 cited
2015How Can Firms’ Basic Research Turn Into Product Innovation? The Role of Absorptive Capacity and Industry Appropriability46 cited
2020Disclosure of Strategic Managers’ Factotum: Behavioral Incentives of Innovative Business43 cited
2016Private label brands in an emerging economy: an exploratory study in India42 cited
2017Private label line proliferation and private label tier pricing: A new dimension of competition between private labels and national brands41 cited
2019The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty41 cited
2019Impact of In-Store Promotion and Spillover Effect on Private Label Introduction40 cited