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Fan satisfaction and segmentation: A case study of minor league hockey spectators · Study

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ArticleFan satisfaction and segmentation: A case study of minor league hockey spectators

Pamela A. Kennett2001

Article2001

Fan satisfaction and segmentation: A case study of minor league hockey spectators

Pamela A. Kennett · Julie Z. Sneath · Steve W. Henson

30 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Sports, Gender, and Society Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1973Free Competition and the Optimal Amount of Fraud 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden 1993Customer satisfaction, customer retention, and market share 1996The Management of Customer-Contact Service Employees: An Empirical Investigation 1994Critical Service Encounters: The Employee's Viewpoint 1984Strategic Management and Marketing in the Service Sector 1995Going to Extremes: Managing Service Encounters and Assessing Provider Performance

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2008Utilizing importance data to identify customer segments for English public sport facilities

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Year2001

Typearticle

Published2001-10-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations30

Files0 public / 0

ShelfSports, Gender, and Society

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doi10.1057/palgrave.jt.5740040

openalex_workW2006042936

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