Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Brand image and customers' willingness to pay a price premium for food brands

16 references·16 citing·34 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1996The Behavioral Consequences of Service Quality11,994 cited
1988Possessions and the Extended Self9,050 cited
2001Consumer perceived value: The development of a multiple item scale6,635 cited
1990Zero defections: quality comes to services.5,373 cited
1993The Antecedents and Consequences of Customer Satisfaction for Firms4,607 cited
1991Managing Brand Equity3,818 cited
1996Measuring Brand Equity Across Products and Markets3,591 cited
1970Marketing Research3,552 cited
2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
1995Measuring customer‐based brand equity1,388 cited
1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
2003Developing and validating measures of facets of customer-based brand equity1,320 cited
1998The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions1,213 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited

Cited by

2018Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness280 cited
2020The effect of CSR on corporate image, customer citizenship behaviors, and customers’ long-term relationship orientation276 cited
2017Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits237 cited
2021What Do We Mean by Sustainable Finance? Assessing Existing Frameworks and Policy Risks233 cited
2022Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward200 cited
2019Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price176 cited
2021Which are the determinants of green purchase behaviour? A study of Italian consumers172 cited
2019Corporate brand identity co-creation in business-to-business contexts151 cited
2021Engaging customers through brand authenticity perceptions: The moderating role of self-congruence133 cited
2022Mass prestige, brand happiness and brand evangelism among consumers133 cited
2017Measuring brand image: a systematic review, practical guidance, and future research directions114 cited
2014A Reconceptualization of Brand Image112 cited
2022Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers’ willingness to pay premium price for portable tech gadgets105 cited
2017Brand equity and customer behavioral intentions: a mediated moderated model98 cited
2023Consumers' willingness to pay for corporate social responsibility: Theory and evidence89 cited
2024Corporate social responsibility and behavioral intentions in an emerging market: The mediating roles of green brand image and green trust85 cited