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Le personnage de marque sur le packaging, catalyseur de prescription enfantine: l'effet modérateur de la mise en scène du personnage, de la familiarité de l'enfant envers lui et du niveau scolaire
16 references·0 citing·44 second hop
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
  • 1992Kids as Customers: A Handbook of Marketing to Children352 cited
  • 2000Children, Advertising, and Product Experiences: A Multimethod Inquiry244 cited
  • 2004SPOKES-CHARACTERS : Creating Character Trust and Positive Brand Attitudes198 cited
  • 2003Children’s visual memory of packaging185 cited
  • 1996The Aad-Ab-PI relationship in children: The impact of brand familiarity and measurement timing149 cited
  • 2004USING ANIMATED SPOKES-CHARACTERS IN ADVERTISING TO YOUNG CHILDREN: Does Increasing Attention to Advertising Necessarily Lead to Product Preference?148 cited
  • 2002“Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults133 cited
  • 1996Preschoolers' Learning of Brand Names from Visual Cues114 cited
  • 2007Family purchase decision making: exploring child influence behaviour

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104 cited
  • 1992How Do Young Children Learn to be Consumers? A Script-Processing Approach74 cited
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