SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Dynamic co-marketing alliances: When and why do they succeed or fail?
16 references·15 citing·47 second hop
Dynamic co-marketing alliances: When and why do they succeed or fail? (2000)Dynamic co-marketing alliances: When and …New-Product Diffusion Models (2003)New-Product Diffusion ModelsChoosing Less‐Preferred Experiences For the Sake of Variety (1999)Choosing Less‐Preferred Exper…The Global Jukebox: The International Music Industry (1997)The Global Jukebox: The Inter…Film Critics: Influencers or Predictors? (1997)Film Critics: Influencers or …Composite Branding Alliances: An Investigation of Extension and Feedback Effects (1996)Composite Branding Alliances:…Brand alliances as signals of product quality (1995)Brand alliances as signals of…Best practice for customer satisfaction in manufacturing firms (1995)Best practice for customer sa…Organizing Successful Co-Marketing Alliances (1993)Organizing Successful Co-Mark…Chapter 8 New-product diffusion models (1993)Chapter 8 New-product diffusi…Substitution in Use and the Role of Usage Context in Product Category Structures (1991)Substitution in Use and the R…Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models (1986)Technical Note—Nonlinear Leas…The diffusion of innovations (1983)The diffusion of innovationsPre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Innovation Diffusion in a Dynamic Potential Adopter Population (1978)Innovation Diffusion in a Dyn…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…A New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…Collaborative-commerce in supply chains: A review and classification of analytical models (2023)Collaborative-commerce in sup…Co-branding strategies in luxury fashion: the Off-White case (2022)Co-branding strategies in lux…Believe It or Not: The Effect of Involvement on the Credibility of Image Transfer through co-Branding (2020)Believe It or Not: The Effect…Beyond brand fit (2019)Beyond brand fitEmerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior (2017)Emerging Trends in Product Bu…Co-marketing alliances: definitions and approaches. Insights from a literature review (2017)Co-marketing alliances: defin…CO-BRANDING PARTNER SELECTION: THE IMPORTANCE OF BELIEF REVISION (2016)CO-BRANDING PARTNER SELECTION…Interorganizational Relationships in Marketing: A Critical Review and Research Agenda (2015)Interorganizational Relations…Comarketing Alliances: Should You Contract on Actions or Outcomes? (2011)Comarketing Alliances: Should…Understanding the antecedents of collateral learning in new product alliances (2008)Understanding the antecedents…Consumers' evaluations of co‐branded products: the licensing effect (2008)Consumers' evaluations of co‐…Customer segmentation based on survival character (2007)Customer segmentation based o…Why firms do co-promotions in mature markets? (2006)Why firms do co-promotions in…A Consumer-based Assessment Of Alliance Performance: An Examination Of Consumer Value, Satisfaction And Post-purchase Behavior (2005)A Consumer-based Assessment O…Requirements for successful marketing alliances (2003)Requirements for successful m…The Logic of Scientific Discovery. (1959)Diffusion of Innovations (1963)Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation (1999)Localization of Knowledge and the Mobility of Engineers in Regional Networks (1999)Strategies for Theorizing from Process Data (1999)Boston Studies in Philosophy of Science (2012)Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Evidence on Learning and Network Externalities in the Diffusion of Home Computers (2002)Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test (2004)Understanding social media effects across seller, retailer, and consumer interactions (2013)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Developing Buyer-Seller Relationships (1987)An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes (2000)INTRAGROUP CONFLICT IN ORGANIZATIONS: A CONTINGENCY PERSPECTIVE ON THE CONFLICT-OUTCOME RELATIONSHIP (2003)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)External Control of Organizations: Resource Dependence Perspective (2011)Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers (1998)A New Product Growth for Model Consumer Durables (2004)Policy Diffusion Dynamics in America (2010)The impact of cultural differences on technology adoption (2012)Rank Correlation Methods. (1957)Experimental and Quasi-Experimental Designs for Research (1963)Conditional logit analysis of qualitative choice behavior (1972)Structure of vacation destination choice sets (1992)Premarket Forecasting of Really-New Products (1996)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)Prospect theory: An analysis of decision under risk (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Back to Bentham? Explorations of Experienced Utility (1997)Happiness in Everyday Life: The Uses of Experience Sampling (2003)Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice (2005)Pursuing Happiness: The Architecture of Sustainable Change (2005)Consumer behavior and marketing action (1981)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry (2008)Information and Consumer Behavior (1970)Women, Fire, and Dangerous Things (1987)Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale (2002)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Advances in Consumer Research (2025)Using Online Conversations to Study Word-of-Mouth Communication (2004)Electronic word-of-mouth in hospitality and tourism management (2007)What Makes Online Content Viral? (2011)
this work references cited by second hop

References

  • 1983The diffusion of innovations6,164 cited
  • 1969A New Product Growth for Model Consumer Durables5,999 cited
  • 1976A New Product Growth Model for Consumer Durables3,948 cited
  • 1993Organizing Successful Co-Marketing Alliances993 cited
  • 1997Film Critics: Influencers or Predictors?883 cited
  • 1996Composite Branding Alliances: An Investigation of Extension and Feedback Effects661 cited
  • 1999Choosing Less‐Preferred Experiences For the Sake of Variety563 cited
  • 1993Chapter 8 New-product diffusion models482 cited
  • 1986Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models430 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited
  • 2003New-Product Diffusion Models387 cited
  • 1991Substitution in Use and the Role of Usage Context in Product Category Structures360 cited
  • 1995Brand alliances as signals of product quality318 cited
  • 1995Best practice for customer satisfaction in manufacturing firms301 cited
  • 1978Innovation Diffusion in a Dynamic Potential Adopter Population298 cited
  • 1997

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Global Jukebox: The International Music Industry
245 cited

Cited by

  • 2015Interorganizational Relationships in Marketing: A Critical Review and Research Agenda65 cited
  • 2008Understanding the antecedents of collateral learning in new product alliances43 cited
  • 2003Requirements for successful marketing alliances39 cited
  • 2017Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior35 cited
  • 2007Customer segmentation based on survival character30 cited
  • 2005A Consumer-based Assessment Of Alliance Performance: An Examination Of Consumer Value, Satisfaction And Post-purchase Behavior27 cited
  • 2019Beyond brand fit25 cited
  • 2011Comarketing Alliances: Should You Contract on Actions or Outcomes?23 cited
  • 2017Co-marketing alliances: definitions and approaches. Insights from a literature review20 cited
  • 2008Consumers' evaluations of co‐branded products: the licensing effect19 cited
  • 2023Collaborative-commerce in supply chains: A review and classification of analytical models18 cited
  • 2020Believe It or Not: The Effect of Involvement on the Credibility of Image Transfer through co-Branding17 cited
  • 2022Co-branding strategies in luxury fashion: the Off-White case17 cited
  • 2006Why firms do co-promotions in mature markets?12 cited
  • 2016CO-BRANDING PARTNER SELECTION: THE IMPORTANCE OF BELIEF REVISION12 cited