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Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations
16 references·16 citing·31 second hopsampled
Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations (2009)Does brand social power mean market might…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…‘Building Strong Brands’ (1996)‘Building Strong Brands’Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Measurement of Consumer Susce…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…The Handbook of Social Psychology (1969)The Handbook of Social Psycho…Science and Human Behavior. (1954)Science and Human Behavior.Purchasing Intention of Products with Sustainable Packaging (2024)Purchasing Intention of Produ…How brands mobilize status, reputation, and legitimacy cues to signal their social standing: The case of luxury watchmaking (2022)How brands mobilize status, r…A double-edged sword: How the dual characteristics of face motivate and prevent counterfeit luxury consumption (2021)A double-edged sword: How the…Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships (2020)Unpacking brand loyalty in re…Factors Influencing Customer Purchase Intention Towards Insurance Products (2020)Factors Influencing Customer …Celebrity influence on word of mouth: the interplay of power states and power expectations (2020)Celebrity influence on word o…Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention (2019)Effect of halal awareness, ha…An empirical examination of the factors influencing consumer’s purchase intention toward online shopping (2019)An empirical examination of t…How motivations for CSR and consumer-brand social distance influence consumers to adopt pro-social behavior (2017)How motivations for CSR and c…BRAND PERSONALITY TOWARD CUSTOMER PURCHASE INTENTION: THE INTERMEDIATE ROLE OF ELECTRONIC WORD-OF-MOUTH AND BRAND EQUITY (2016)BRAND PERSONALITY TOWARD CUST…Manufacturer's retailer dependence: A private branding perspective (2015)Manufacturer's retailer depen…Impact of Brand Equity on Purchase Intention and Development, Brand Preference and Customer Willingness to Pay Higher Prices (2015)Impact of Brand Equity on Pur…Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand (2014)Does Luxury Brand Perception …Acceptance of government-sponsored agricultural information systems in China: the role of government social power (2014)Acceptance of government-spon…Brand social power in luxury retail (2013)Brand social power in luxury …The Effect of Country of Origin on Purchase Intention: The Role of Product Knowledge (2012)The Effect of Country of Orig…A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Possessions and the Extended Self (1988)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Self-Perception Theory (1972)Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions (2000)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1969The Handbook of Social Psychology12,518 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1954Science and Human Behavior.4,872 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

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  • 2017How motivations for CSR and consumer-brand social distance influence consumers to adopt pro-social behavior87 cited
  • 2016BRAND PERSONALITY TOWARD CUSTOMER PURCHASE INTENTION: THE INTERMEDIATE ROLE OF ELECTRONIC WORD-OF-MOUTH AND BRAND EQUITY66 cited
  • 2012The Effect of Country of Origin on Purchase Intention: The Role of Product Knowledge65 cited
  • 2021A double-edged sword: How the dual characteristics of face motivate and prevent counterfeit luxury consumption57 cited
  • 2020Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships54 cited
  • 2013Brand social power in luxury retail52 cited
  • 2020Factors Influencing Customer Purchase Intention Towards Insurance Products33 cited
  • 2014Acceptance of government-sponsored agricultural information systems in China: the role of government social power29 cited
  • 2014Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand26 cited
  • 2019An empirical examination of the factors influencing consumer’s purchase intention toward online shopping24 cited
  • 2024Purchasing Intention of Products with Sustainable Packaging24 cited
  • 2015Impact of Brand Equity on Purchase Intention and Development, Brand Preference and Customer Willingness to Pay Higher Prices24 cited
  • 2015Manufacturer's retailer dependence: A private branding perspective23 cited
  • 2022How brands mobilize status, reputation, and legitimacy cues to signal their social standing: The case of luxury watchmaking22 cited
  • 2020Celebrity influence on word of mouth: the interplay of power states and power expectations21 cited