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The Effects of Fashion Interest, Product Novelty and Product Quality on Brand Consciousness and Brand Loyalty in Fashion Apparel Purchase
16 references·0 citing·37 second hop
The Effects of Fashion Interest, Product Novelty and Product Quality on Brand Consciousness and Brand Loyalty in Fashion Apparel Purchase (2014)The Effects of Fashion Interest, Product …A Beginner's Guide to Structural Equation Modeling (2015)A Beginner's Guide to Structu…Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands (2009)Devil wears (counterfeit) Pra…Does brand trust matter to brand equity? (2005)Does brand trust matter to br…Determinants of the brand equity (2005)Determinants of the brand equ…The Sociology Of Taste (2002)The Sociology Of TasteConsumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction (2001)Consumers and brands: a study…The impact of self‐monitoring on image congruence and product/brand evaluation (2000)The impact of self‐monitoring…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing (2000)An assessment of consumers pr…Consumer Behaviour: A European Perspective (1999)Consumer Behaviour: A Europea…Consumer Behaviour: A European Perspective (1999)Consumer Behaviour: A Europea…Fashion involvement, self‐monitoring and the meaning of brands (1998)Fashion involvement, self‐mon…Testing Structural Equation Models. (1995)Testing Structural Equation M…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …A Methodology for Profiling Consumers' Decision‐Making Styles (1986)A Methodology for Profiling C…Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Brand Loyalty: Measurement and Management (1978)An Information Processing Theory of Consumer Choice (1979)A motivation-based shopper typology. (1985)Religious Influences on Shopping Behaviour: An Exploratory Study (2004)Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective (2008)The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention (2010)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Does image of country‐of‐origin matter to brand equity? (2007)Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty (2018)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring the Involvement Construct (1985)Web retailing adoption: exploring the nature of internet users Web retailing behaviour (2003)A structural model of fashion‐oriented impulse buying behavior (2006)Effects of Interactivity on Website Involvement and Purchase Intention (2010)Emotions in segmentation (2004)“If I was going to die I should at least be having fun”: Travel blogs, meaning and tourist experience (2015)Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe (2017)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results: A Review (2006)eSports – Competitive sports or recreational activity? (2017)lavaan : An R Package for Structural Equation Modeling (2012)
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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1992Alternative Ways of Assessing Model Fit27,192 cited
  • 1995Testing Structural Equation Models.8,211 cited
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  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1986A Methodology for Profiling Consumers' Decision‐Making Styles1,182 cited
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  • 1999Consumer Behaviour: A European Perspective525 cited
  • 2000An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing522 cited
  • 1999Consumer Behaviour: A European Perspective503 cited
  • 2009Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands415 cited
  • 2005Determinants of the brand equity413 cited
  • 2001Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction408 cited
  • 1998Fashion involvement, self‐monitoring and the meaning of brands253 cited
  • 2000The impact of self‐monitoring on image congruence and product/brand evaluation

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228 cited
  • 2002The Sociology Of Taste178 cited
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