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Advertising Competition Under Consumer Inertia

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References

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1991Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment149 cited
1985The Effect of Advertising on Consumer Price Sensitivity

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99 cited

1992Price Sensitivity and Television Advertising Exposures: Some Empirical Findings87 cited

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2006Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?37 cited
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2007A network equilibrium framework for Internet advertising: Models, qualitative analysis, and algorithms30 cited
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