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Market mavens′ purchase decision evaluative criteria: implications for brand and store promotion efforts
5 references·16 citing·54 second hop
Market mavens′ purchase decision evaluative criteria: implications for brand and store promotion efforts (1995)Market mavens′ purchase decision evaluati…The Influence of Print Advertisement Organization on Affect toward a Brand Name (1990)The Influence of Print Advert…Comparability and Hierarchical Processing in Multialternative Choice (1988)Comparability and Hierarchica…The Market Maven: A Diffuser of Marketplace Information (1987)The Market Maven: A Diffuser …Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers (1987)Effects of Framing on Evaluat…THE PRODUCT ENTHUSIAST: IMPLICATIONS FOR MARKETING STRATEGY (1986)THE PRODUCT ENTHUSIAST: IMPLI…Effects of corporate social responsibility on customer satisfaction and organizational attractiveness: A signaling perspective (2019)Effects of corporate social r…Social media's slippery slope: challenges, opportunities and future research directions (2013)Social media's slippery slope…Towards a Better Understanding of Fashion Clothing Involvement (2011)Towards a Better Understandin…Selling to Millennials with online reviews (2011)Selling to Millennials with o…Exploring the determinants of the frugal shopper (2009)Exploring the determinants of…Consumer advisors revisited: What drives those with market mavenism and opinion leadership tendencies and why? 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this work references cited by second hop

References

  • 1987The Market Maven: A Diffuser of Marketplace Information1,322 cited
  • 1987Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers522 cited
  • 1986THE PRODUCT ENTHUSIAST: IMPLICATIONS FOR MARKETING STRATEGY192 cited
  • 1990The Influence of Print Advertisement Organization on Affect toward a Brand Name152 cited
  • 1988Comparability and Hierarchical Processing in Multialternative Choice105 cited

Cited by

  • 2004Gender differences in German consumer decision‐making styles381 cited
  • 2013Social media's slippery slope: challenges, opportunities and future research directions368 cited
  • 2004What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion261 cited
  • 2019Effects of corporate social responsibility on customer satisfaction and organizational attractiveness: A signaling perspective196 cited
  • 2011Selling to Millennials with online reviews183 cited
  • 2006Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and India133 cited
  • 2001The Mannmaven: an agent for diffusing market information120 cited
  • 2006Extending the psychological profile of market mavenism111 cited
  • 2005The effect of consumer's psychographic variables upon deal-proneness

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104 cited
  • 2008Market mavenism and consumer self‐confidence97 cited
  • 2006On market mavens and consumer self‐confidence: A cross‐cultural study93 cited
  • 2009Exploring the determinants of the frugal shopper79 cited
  • 2008Characterisation of Spanish store brand consumers79 cited
  • 2009Consumer advisors revisited: What drives those with market mavenism and opinion leadership tendencies and why?73 cited
  • 2011Towards a Better Understanding of Fashion Clothing Involvement73 cited
  • 2002German Market Mavens' Decision Making Styles46 cited