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Effects of Print Comparative Political Advertising on Political Decision-Making and Participation
16 references·2 citing·50 second hop
Effects of Print Comparative Political Advertising on Political Decision-Making and Participation (1998)Effects of Print Comparative Political Ad…Relationships of media use and political disaffection to political efficacy and voting behavior (1998)Relationships of media use an…Spiral of Cynicism: The Press and the Public Good (1997)Spiral of Cynicism: The Press…Negative political advertising: coming of age (1992)Negative political advertisin…Effects of negative political advertising on the political process (1990)Effects of negative political…Effects of involvement on persuasion: A meta-analysis. (1989)Effects of involvement on per…Conceptualizing Involvement (1986)Conceptualizing InvolvementA Comparison of Alternative Recognition Measures of Advertising Effectiveness (1986)A Comparison of Alternative R…Two Explanations for Negativity Effects in Political Behavior (1985)Two Explanations for Negativi…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Effects of negative political advertising: The roles of sponsor and rebuttal (1985)Effects of negative political…Voter Responses to Negative Political Ads (1984)Voter Responses to Negative P…Negative Political Advertising: Some Empirical Findings (1984)Negative Political Advertisin…Communication modality as a determinant of persuasion: The role of communicator salience. (1983)Communication modality as a d…Negativity in political perception (1982)Negativity in political perce…Presidential Popularity and Negative Voting: An Alternative Explanation of the Midterm Congressional Decline of the President's Party (1977)Presidential Popularity and N…Communication modality as a determinant of message persuasiveness and message comprehensibility. (1976)Communication modality as a d…Incivility in political advertisements: a look at the 2012 US presidential election (2015)Incivility in political adver…Political Advertising and Persuasion in the 2004 and 2008 Presidential Elections (2010)Political Advertising and Per…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Personal involvement as a determinant of argument-based persuasion. (1981)Human Inference: Strategies and Shortcomings of Social Judgment. 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References

  • 1985Measuring the Involvement Construct6,012 cited
  • 1997Spiral of Cynicism: The Press and the Public Good1,604 cited
  • 1989Effects of involvement on persuasion: A meta-analysis.986 cited
  • 1986Conceptualizing Involvement631 cited
  • 1985Two Explanations for Negativity Effects in Political Behavior593 cited
  • 1983Communication modality as a determinant of persuasion: The role of communicator salience.532 cited
  • 1976Communication modality as a determinant of message persuasiveness and message comprehensibility.477 cited
  • 1977Presidential Popularity and Negative Voting: An Alternative Explanation of the Midterm Congressional Decline of the President's Party436 cited
  • 1982Negativity in political perception407 cited
  • 1984Voter Responses to Negative Political Ads297 cited
  • 1984Negative Political Advertising: Some Empirical Findings287 cited
  • 1992Negative political advertising: coming of age233 cited
  • 1986A Comparison of Alternative Recognition Measures of Advertising Effectiveness188 cited
  • 1985Effects of negative political advertising: The roles of sponsor and rebuttal174 cited
  • 1998Relationships of media use and political disaffection to political efficacy and voting behavior

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173 cited
  • 1990Effects of negative political advertising on the political process173 cited
  • Cited by

    • 2010Political Advertising and Persuasion in the 2004 and 2008 Presidential Elections67 cited
    • 2015Incivility in political advertisements: a look at the 2012 US presidential election31 cited