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Toward an Integrated Model of Purchase Intention of Dietary Supplements in Sexually Oriented Advertising
16 references·0 citing·44 second hop
Toward an Integrated Model of Purchase Intention of Dietary Supplements in Sexually Oriented Advertising (2014)Toward an Integrated Model of Purchase In…Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework (2022)Affective and Cognitive Antec…The Naked Truth (2011)The Naked TruthThe Effects of Ad Irritation on Brand Attitudes (2005)The Effects of Ad Irritation …Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response (1995)Gender Differences in Informa…The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…Ethical Judgments of Sexual Appeals in Print Advertising (1994)Ethical Judgments of Sexual A…Gender Differences in the Use of Message Cues and Judgments (1991)Gender Differences in the Use…Exploring Differences in Males' and Females' Processing Strategies (1991)Exploring Differences in Male…Female nudity in print advertising: An analysis of gender differences in arousal and Ad response (1990)Female nudity in print advert…A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research (1990)A Framework for Conceptualizi…Manipulating Message Involvement in Advertising Research (1989)Manipulating Message Involvem…Erotophobia‐erotophilia as a dimension of personality (1988)Erotophobia‐erotophilia as a …Conceptualizing Involvement (1986)Conceptualizing InvolvementAudience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Male and female spoken language differences: Stereotypes and evidence. (1979)Male and female spoken langua…The attraction paradigm (1972)The measurement of psychological androgyny. (1974)The sexuality scale: An instrument to measure sexual‐esteem, sexual‐depression, and sexual‐preoccupation (1989)Sex differences in sexual fantasy: An evolutionary psychological approach (1990)The Authoritarian Personality (2001)Sexual Orientation, Controversy, and Science (2016)In A Different Voice: Psychological Theory And Women's Development (1982)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Schema Congruity as a Basis for Product Evaluation (1989)Gender differences in German consumer decision‐making styles (2004)Revisiting gender differences: What we know and what lies ahead (2014)The Duality of Human Existence (1969)Features of similarity. (1977)Gender differences in online travel information search: Implications for marketing communications on the internet (2006)The Handbook of Social Psychology (1969)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Catastrophe Model for Developing Service Satisfaction Strategies (1992)Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention (2007)Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling (2017)Advances in Consumer Research (2025)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Buyer Behavior (1971)The Influence of Message Framing and Issue Involvement (1990)Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumers’ Responses to Negative Word‐of‐Mouth Communication: An Attribution Theory Perspective (2001)Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011)Strong Inference (1964)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Advertising Value and Advertising on the Web (1996)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring the Involvement Construct (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Anti-consumption and brand avoidance (2008)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity (2016)
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References

  • 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
  • 1991Exploring Differences in Males' and Females' Processing Strategies778 cited
  • 2022Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework644 cited
  • 1995Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response641 cited
  • 1991Gender Differences in the Use of Message Cues and Judgments636 cited
  • 1986Conceptualizing Involvement631 cited
  • 1988Erotophobia‐erotophilia as a dimension of personality513 cited
  • 1990A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research438 cited
  • 1979Male and female spoken language differences: Stereotypes and evidence.270 cited
  • 1994Ethical Judgments of Sexual Appeals in Print Advertising241 cited
  • 1990Female nudity in print advertising: An analysis of gender differences in arousal and Ad response161 cited
  • 1989Manipulating Message Involvement in Advertising Research159 cited

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2005
The Effects of Ad Irritation on Brand Attitudes
38 cited
  • 2011The Naked Truth36 cited
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