Adopting Internet technology in manufacturing: a strategic perspective

Abstract

Whilst there is little doubt that the adoption of Internet technology can provide manufacturing companies with unprecedented commercial opportunities, evidence to date suggests that the majority of the manufacturing industry and in particular the small- to medium-sized enterprises, are not embracing the technology as quickly as they perhaps should. This paper draws on the findings from a number of published surveys to ascertain why smaller manufacturing organizations are failing to adopt Internet technology. A further analysis of the growing body of literature documenting the e-commerce experiences of organizations in a variety of industries suggests that many of the issues identified are not unique to a particular sector and contrary to expectations, the manufacturing sector is better positioned than most to adopt and exploit Internet technology. The paper concludes with recommendations for those in manufacturing concerned with developing an e-capability.

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