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Advertising-versus-marketing mix carryover effects: An empirical evaluation
16 references·0 citing·37 second hop
Advertising-versus-marketing mix carryover effects: An empirical evaluation (1987)Advertising-versus-marketing mix carryove…The theory and practice of econometrics (1986)The theory and practice of ec…How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation (1984)Attraction versus Linear and …Temporal Aggregation, the Data Interval Bias, and Empirical Estimation of Bimonthly Relations from Annual Data (1983)Temporal Aggregation, the Dat…On the Prediction Power of Market Share Attraction Models (1981)On the Prediction Power of Ma…Marketing Models and Econometric Research (1977)Marketing Models and Economet…An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship (1977)An Exposition of the Box-Jenk…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…The Almon Lag Technique and the Monetary Versus Fiscal Policy Debate (1973)The Almon Lag Technique and t…Testing Distributed Lag Models of Advertising Effect (1972)Testing Distributed Lag Model…Multivariate Analysis of Sales Responses of Competing Brands to Advertising (1972)Multivariate Analysis of Sale…Estimating Dynamic Effects of Market Communications Expenditures (1972)Estimating Dynamic Effects of…Rates of Amortization of Advertising Expenditures (1971)Rates of Amortization of Adve…Information and Consumer Behavior (1970)Information and Consumer Beha…The Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…Economic Forecasts and Policy (1962)The Distributed Lag Between Capital Appropriations and Expenditures (1965)Adjustment Costs in the Theory of Investment of the Firm (1968)Imitation and Suicide: A Reexamination of the Werther Effect (1984)M1 — Velocity and money-demand functions: Do stable relationships exist? (1987)INTEREST RATE CHANGES AND COMMON STOCK RETURNS OF FINANCIAL INSTITUTIONS: REVISITED (1990)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)Distributed Lags and Investment Analysis. (1955)Discrimination Among Mechanistic Models (1967)Distributed Lags: A Survey (1967)Indirect Financial Benefits from Service Quality (1996)Reliability of Nominal Data Based on Qualitative Judgments (1989)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Advances in Consumer Research (2025)The economics of advertising (1972)Quantitative Forecasting-The State of the Art: Econometric Models (1985)L. L. Bean Improves Call-Center Forecasting (1995)Time-series models in marketing: Past, present and future (2000)The Determinants of Entry: A Study of the Canadian Manufacturing Industries (1974)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)The effect of advertising on competition: a survey (1979)An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry (1988)Does alcohol advertising affect overall consumption? A review of empirical studies. (1988)Assessing Advertising Efficiency (2010)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Asset pricing and the bid-ask spread (1986)The Effect of National Culture on the Choice of Entry Mode (1988)Consistent Covariance Matrix Estimation with Spatially Dependent Panel Data (1998)Chapter 16 Inter-industry studies of structure and performance (1989)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)Meta-analysis: integrating accumulated knowledge (2017)
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References

  • 1970Information and Consumer Behavior5,796 cited
  • 1986The theory and practice of econometrics4,342 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results513 cited
  • 1965The Measurement of Cumulative Advertising Effects272 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results222 cited
  • 1972Testing Distributed Lag Models of Advertising Effect202 cited
  • 1973The Almon Lag Technique and the Monetary Versus Fiscal Policy Debate169 cited
  • 1977An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship130 cited
  • 1971Rates of Amortization of Advertising Expenditures126 cited
  • 1981On the Prediction Power of Market Share Attraction Models126 cited
  • 1977Marketing Models and Econometric Research124 cited
  • 1972Estimating Dynamic Effects of Market Communications Expenditures109 cited
  • 1983Temporal Aggregation, the Data Interval Bias, and Empirical Estimation of Bimonthly Relations from Annual Data109 cited
  • 1972Multivariate Analysis of Sales Responses of Competing Brands to Advertising

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101 cited
  • 1984Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation98 cited
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