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Marketing as an applied science: lessons from other business disciplines
16 references·3 citing·34 second hop
Marketing as an applied science: lessons from other business disciplines (2012)Marketing as an applied science: lessons …Qualitative Data Analysis (2008)Qualitative Data AnalysisEngaged Scholarship: A Guide for Organizational and Social Research (2007)Engaged Scholarship: A Guide …Engaged Scholarship (2007)Engaged ScholarshipKnowledge for Theory and Practice (2006)Knowledge for Theory and Prac…How Business Schools Lost Their Way (2005)How Business Schools Lost The…Management Research Based on the Paradigm of the Design Sciences: The Quest for Field‐Tested and Grounded Technological Rules (2004)Management Research Based on …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The End of Business Schools? Less Success Than Meets the Eye (2002)The End of Business Schools? …The Knowing‐Doing Gap: How Smart Companies Turn Knowledge into Action (2001)The Knowing‐Doing Gap: How Sm…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Handbook of Qualitative Research (1994)Handbook of Qualitative Resea…Competing paradigms in qualitative research. (1994)Competing paradigms in qualit…Management research: An introduction (1992)Management research: An intro…Designing qualitative research (1989)Designing qualitative researchNaturalistic inquiry (1985)Naturalistic inquiryAcademic research into marketing: Many publications, but little impact? (2018)Academic research into market…Bad to Good—Achieving High Quality and Impact in Your Research (2017)Bad to Good—Achieving High Qu…Challenges for B2B research relevance: a top executive perspective (2014)Challenges for B2B research r…The Structure of Scientific Revolutions (1963)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Determining Validity in Qualitative Inquiry (2000)The Nature of Theory in Information Systems1 (2006)Toward a Definition of Mixed Methods Research (2007)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Grounded Theory in Practice (1999)Grounded Theory in Management Research (2003)Analyzing e-government research: Perspectives, philosophies, theories, methods, and practice (2006)Thematic networks: an analytic tool for qualitative research (2001)Strategies for ensuring trustworthiness in qualitative research projects (2004)The qualitative content analysis process (2008)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups (2007)How Many Interviews Are Enough? (2005)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)11 Evidence in Management and Organizational Science: Assembling the Field’s Full Weight of Scientific Knowledge Through Syntheses (2008)GENERATING RESEARCH QUESTIONS THROUGH PROBLEMATIZATION. (2011)Shades of Grey: Guidelines for Working with the Grey Literature in Systematic Reviews for Management and Organizational Studies (2016)Three Approaches to Qualitative Content Analysis (2005)Seeking Qualitative Rigor in Inductive Research (2012)Thematic Analysis (2017)
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  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2008Qualitative Data Analysis17,372 cited
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  • 1994Competing paradigms in qualitative research.13,125 cited
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  • 2001The Knowing‐Doing Gap: How Smart Companies Turn Knowledge into Action

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  • 2018Academic research into marketing: Many publications, but little impact?15 cited
  • 2017Bad to Good—Achieving High Quality and Impact in Your Research13 cited
  • 2014Challenges for B2B research relevance: a top executive perspective11 cited