Australian Chardonnay: past, present and future

Abstract

The increase in plantings and production of Australian Chardonnay over the past 30 years has been phenomenal. From an almost standstill start in 1970, Chardonnay is now the most widely planted white variety in Australia. This paper contains three main points. First, it outlines the factors that contributed to the initial interest in and subsequent growth of Australian Chardonnay. Secondly, it looks at developments in wine making and viticulture (focusing on regional influences) and their impact on wine style over the 30-year period. Thirdly, it evaluates why Australian Chardonnay has been so successful in both domestic and export markets and a view is taken on whether this success is likely to continue. The factors contributing to the growth of Australian Chardonnay are researched, taking into account wine style preferences, market trends and fruit availability. The future of Australian Chardonnay is extrapolated from investigation of current market trends and industry views. Competition from other wine styles is also considered. To achieve these aims, an extensive literature survey was carried out, interviews with key wine industry personnel were conducted and past and present market information was reviewed for both domestic and key export markets.

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