Relationship between Strategic Orientation and Organizational Performance in Born Global: A Critical Review

Bing Liu · FU Zheng-ping

85 citations0/0 files storedInternational Journal of Business and Management

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International Business and FDI Innovation and Knowledge Management Management and Organizational Practices

Abstract

Existing empirical evidence on relationship between strategic orientation and organizational performance ismixed; moderators and mediators are therefore introduced. Since the relationship may differ from oneorganization to another in various background, this article offers a critical literature review in the context of bornglobal and explores relevant empirical literatures from direct effect on strategic orientation and organizationalperformance to moderating effect and mediating effect. Besides, dimensions and measurement of constructs arediscussed and further research directions are provided finally.

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References

1996Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance 1990The Effect of a Market Orientation on Business Profitability 1995Market Orientation and the Learning Organization 1990The Effect of a Market Orientation on Business Profitability 1994Toward a Theory of International New ventures 1991A Conceptual Model of Entrepreneurship as Firm Behavior 1984Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit 1975Journal of International Business Studies

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