University challenge: sharing some experiences of engaging with industry

Abstract

Purpose This paper aims to share the experiences of one team working in management education for hospitality practitioners in a UK context, a setting in which the primacy of employers – as the key stakeholder in education provision – has been articulated for three decades. Design/methodology/approach The paper undertakes a literature review exploring practitioner education and the stakeholders in the UK settings, and presents a study of the approach taken at one university. Findings Despite being the dominant factor in this mono‐stakeholder approach in training policy provision and delivery employers continue to complain of skill shortage and difficulties when recruiting for skilled hospitality jobs. At heart, the problem rests with the assumption that skill needs are the same for all employers and that all employers know what skills they need and will need in the future. The paper also provides insights into one team's experiences of working exclusively with commercial clients. Research limitations/implications The paper is limited to the exploration of a case study, though it does provide some interesting insights into management development and research with a totally commercial client base. Originality/value The study provides fresh ideas and perspectives on issues related to hospitality management education. The insights and discussions promote critical thinking on hospitality industry management development and the relationships between educators and industry practitioners.

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