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Marketing Research: Applications and Problems. · Study

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ArticleMarketing Research: Applications and Problems.

Jehoshua Eliashberg1983

Article1983

Marketing Research: Applications and Problems.

Jehoshua Eliashberg · Arun Kumar Jain · Christian R. A. Pinson · Brian T. Ratchford

20 citations·0/0 files stored·Journal of the American Statistical Association

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Marketing and Advertising Strategies Consumer Behavior and Market Dynamics Business and Management Studies

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2015The role of e-service quality management in the delivery business value 2014An Overview of Customer Loyalty, Perceived Service Quality and Customer Satisfaction: Brief on Saudi Grocery Stores 1986Application of Benefit Segmentation to a Generic Product Study in Clothing and Textiles 1991Personal computer software for use in marketing education. Part 2

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Year1983

Typearticle

Published1983-09-01

VenueJournal of the American Statistical Association

ISSN-L0162-1459

Languageen

Citations20

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/2288167

openalex_workW2007678312

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