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Personal computer software for use in marketing education. Part 2

6 citations0/0 files storedJournal of Marketing Management

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Management and Marketing Education Educational Technology and E-Learning Information Systems Education and Curriculum Development

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This paper is a comprehensive survey of what materials are available for teachers in universities, colleges and polytechnics. It is a state of the art review of personal computer software and includes references on how to get the material and also suggestions on how to use it. Because of its length, the paper has been published in two parts. Part 1 appeared in Vol 7.1. Part 2 covers model‐oriented application packages, the selection of packages and setting of exercises, and a comprehensive bibliography to Parts 1 and 2 containing over 250 references.

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1980Understanding Attitudes and Predicting Social Behavior 1994Decisions with Multiple Objectives: Preferences and Value Tradeoffs.2000Marketing management: analysis. planning. implementation and control 1980The analytic hierarchy process : planning, priority setting, resource allocation 1972Principles of Marketing 1977Marketing Research: Methodological Foundations 1970Marketing Research 1977Decisions with Multiple Objectives—Preferences and Value Tradeoffs

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