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Personal computer software for use in marketing education. Part 2
16 references·0 citing·28 second hop
Personal computer software for use in marketing education. Part 2 (1991)Personal computer software for use in mar…Strategic Management and Business Policy (2012)Strategic Management and Busi…A framework for management information systems (2011)A framework for management in…Models and Managers: The Concept of a Decision Calculus (2004)Models and Managers: The Conc…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Decisions with Multiple Objec…Management strategies for information technology (1990)Management strategies for inf…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…The analytic hierarchy process : planning, priority setting, resource allocation (1980)The analytic hierarchy proces…Marketing Applications of the Analytic Hierarchy Process (1980)Marketing Applications of the…Decision support systems : an organizational perspective (1978)Decision support systems : an…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Decisions with Multiple Objectives—Preferences and Value Tradeoffs (1977)Decisions with Multiple Objec…Elementary Survey Analysis. (1973)Elementary Survey Analysis.Principles of Marketing (1972)Principles of MarketingModels and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…Marketing Research (1970)Marketing ResearchFrom Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The myopia of learning (1993)An Integrated Model of Information Systems Adoption in Small Businesses (1999)Past, present, and future of decision support technology (2002)An application procedure for DEA (1989)An Analysis of Multi-Criteria Decision Making Methods (2013)A review of multi criteria decision making (MCDM) towards sustainable renewable energy development (2016)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Risk management in a dynamic society: a modelling problem (1997)Best-worst multi-criteria decision-making method (2014)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Research Methods in Business Studies (2020)Information Technology and Organizational Change: Causal Structure in Theory and Research (1988)Design and natural science research on information technology (1995)The Nature of Theory in Information Systems1 (2006)Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data (1983)Measurement of health state utilities for economic appraisal (1986)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1994Decisions with Multiple Objectives: Preferences and Value Tradeoffs.8,369 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1980The analytic hierarchy process : planning, priority setting, resource allocation6,272 cited
  • 1972Principles of Marketing5,587 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1970Marketing Research3,552 cited
  • 1977Decisions with Multiple Objectives—Preferences and Value Tradeoffs1,743 cited
  • 1978Decision support systems : an organizational perspective1,669 cited
  • 2011A framework for management information systems1,456 cited
  • 1980Marketing Applications of the Analytic Hierarchy Process1,322 cited
  • 1990Management strategies for information technology1,045 cited
  • 2012Strategic Management and Business Policy849 cited
  • 2004Models and Managers: The Concept of a Decision Calculus809 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1973Elementary Survey Analysis.

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