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Marketing Research: Applications and Problems.
0 references·4 citing·19 second hop
Marketing Research: Applications and Problems. (1983)Marketing Research: Applications and Prob…The role of e-service quality management in the delivery business value (2015)The role of e-service quality…An Overview of Customer Loyalty, Perceived Service Quality and Customer Satisfaction: Brief on Saudi Grocery Stores (2014)An Overview of Customer Loyal…Personal computer software for use in marketing education. Part 2 (1991)Personal computer software fo…Application of Benefit Segmentation to a Generic Product Study in Clothing and Textiles (1986)Application of Benefit Segmen…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Scale Development : Theory and Applications (1991)The Behavioral Consequences of Service Quality (1996)Gender-Moderating Effect on e-Shopping Behavior: A Cross-Cultural Study of the United States and Saudi Arabia (2016)A comparative analysis of electronic service quality in the online open market and social commerce: the case of Korean young adults (2017)Enterprise System as Business Intelligence and Knowledge Capabilities for Enhancing Applications and Practices of IT Governance (2017)Two Factor Index of Social Position (1957)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Consumer behavior and marketing action (1981)Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel (1990)African‐American mothers' needs, search and alternative evaluation of children's clothing (1997)Understanding Attitudes and Predicting Social Behavior (1980)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Marketing management: analysis. planning. implementation and control (2000)The Commitment-Trust Theory of Relationship Marketing (1994)Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of Structural Equation Modeling (2012)An investigation into the relationship between customer relationship marketing and customer retention: superstore retailing context in Bangladesh (2018)Impact of Service Quality on Customer Loyalty and Customer Satisfaction in Islamic Banks in the Sultanate of Oman (2020)
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  • 2015The role of e-service quality management in the delivery business value20 cited
  • 2014An Overview of Customer Loyalty, Perceived Service Quality and Customer Satisfaction: Brief on Saudi Grocery Stores17 cited
  • 1986Application of Benefit Segmentation to a Generic Product Study in Clothing and Textiles9 cited
  • 1991Personal computer software for use in marketing education. Part 26 cited

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