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Cross‐cultural influences on brand identity impressions: KFC in China and the United States

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2013The moderating role of nationality on the satisfaction loyalty link: evidence from the tourism industry38 cited
2013Regional effects on customer satisfaction with restaurants36 cited
2010A verbal rating scale to measure Japanese consumers' perceptions of product quality33 cited
2019The impact of culture on consumer’s perception of brand identity15 cited
2012Strangers in Strange Lands: Hypermarkets and Chinese Consumer Culture Misalignment15 cited

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