Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery

15 references·16 citing·41 second hop

FromToDepth

this work references cited by second hop

References

1998An International Review of Sponsorship Research710 cited
2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
1995Strategic Alliances: A Synthesis of Conceptual Foundations638 cited
2003An international review of sponsorship research: extension and update412 cited
2002The Dynamics of Alliance Conditions in the Alliance Development Process403 cited
2001Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity394 cited
1996Sponsorship: From Management Ego Trip to Marketing Success389 cited
2006Sponsorship-Linked Marketing: The Role of Articulation in Memory293 cited
2008State of Art and Science in Sponsorship-Linked Marketing268 cited
2002Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth170 cited
1998Brand association and memory decay effects of sponsorship:128 cited
2005Investigating large-scale sponsorship relationships as co-marketing alliances102 cited
2004An Examination of the Effects of Time on Sponsorship Awareness Levels89 cited
2004Sponsorship Evaluation: Moving from Theory to Practice89 cited
2006Understanding relationship fading in cultural sponsorships

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

48 cited

Cited by

2020Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects44 cited
2015Benchmarking Sports Sponsorship Performance: Efficiency Assessment With Data Envelopment Analysis40 cited
2020Sponsorship in focus: a typology of sponsorship contexts and research agenda30 cited
2015Brand Stereotyping and Image Transfer in Concurrent Sponsorships30 cited
2015visual Processing and Need for Cognition Can Enhance Event-Sponsorship Outcomes27 cited
2015The Impact of Fan Identification, Purchase Intentions, and Sponsorship Awareness on Sponsors’ Share of Wallet24 cited
2018Sponsees: the silent side of sponsorship research23 cited
2022Shared Brand Equity22 cited
2017Over, out, but present: recalling former sponsorships21 cited
2017Modeling the Effects of Sponsorship-Linked Marketing: When Does Memory Matter?19 cited
2018Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands17 cited
2016Ending a sponsorship relationship: consumers’ responses toward a forced versus a chosen exit13 cited
2016Don't be one more logo on the back of the T-shirt: Optimizing sponsorship recall11 cited
2018Conceptualizing the Dissolution of a Social Marketing Sponsorship11 cited
2019Can a replacing sponsor benefit?11 cited
2022Sponsorship and the Resource-Based View of the Firm: Effects on the Acquisition of Resources, Demand, the Recruitment of Human Capital, and Organizational Performance10 cited