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A Matter of Survival - Determinants of Rational Behavior in B-to-B Markets · Study

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ArticleA Matter of Survival - Determinants of Rational Behavior in B-to-B Markets

Mario Rese2007

Article2007

A Matter of Survival - Determinants of Rational Behavior in B-to-B Markets

Mario Rese · Alexander Krebs · Michael Welling

5 citations·0/0 files stored·Journal of business market management

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Decision-Making and Behavioral Economics Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1972Principles of Marketing 1950Uncertainty, Evolution, and Economic Theory 1954Essays in Positive Economics 1969Broadening the Concept of Marketing 1993Does Studying Economics Inhibit Cooperation?1981Economists free ride, does anyone else?1962Irrational Behavior and Economic Theory 1969Broadening the Concept of Marketing

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Year2007

Typearticle

Published2007-03-01

VenueJournal of business market management

ISSN-L1864-0753

Languageen

Citations5

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1007/s12087-007-0003-8

openalex_workW2008299349

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