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How Variety-Seeking versus Inertial Tendency Influences the Effectiveness of Immediate versus Delayed Promotions
16 references·10 citing·49 second hop
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(2003)Transfer of value from fit.The Impact of Private versus Public Consumption on Variety-Seeking Behavior (2002)The Impact of Private versus …A domain‐specific risk‐attitude scale: measuring risk perceptions and risk behaviors (2002)A domain‐specific risk‐attitu…The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1 (2001)The Moderating Effect of Perc…Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…Why Switch? Product Category: Level Explanations for True Variety-Seeking Behavior (1996)Why Switch? Product Category:…Exploratory consumer buying behavior: Conceptualization and measurement (1996)Exploratory consumer buying b…Individual differences in need for cognitive closure. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 2002A domain‐specific risk‐attitude scale: measuring risk perceptions and risk behaviors2,935 cited
  • 1994Individual differences in need for cognitive closure.2,469 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 1982Variety Seeking Behavior: An Interdisciplinary Review1,002 cited
  • 2006The Evolution of Loyalty Intentions787 cited
  • 2005Customer Satisfaction and Stock Prices: High Returns, Low Risk735 cited
  • 2003Transfer of value from fit.669 cited
  • 2002The Impact of Private versus Public Consumption on Variety-Seeking Behavior661 cited
  • 1993The Influence of Positive Affect on Variety Seeking Among Safe, Enjoyable Products648 cited
  • 2001The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1635 cited
  • 2013The Psychology of Closed Mindedness633 cited
  • 1996Why Switch? Product Category: Level Explanations for True Variety-Seeking Behavior621 cited
  • 2010Item selection and validation of a brief, 15-item version of the Need for Closure Scale

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603 cited
  • 1996Exploratory consumer buying behavior: Conceptualization and measurement586 cited
  • Cited by

    • 2020Customer inertia marketing73 cited
    • 2016The impact of instant reward programs and bonus premiums on consumer purchase behavior44 cited
    • 2019The extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products36 cited
    • 2021Building chain loyalty in grocery retailing by means of loyalty programs – A study of ‘the Norwegian case’34 cited
    • 2019A comparative analysis of marketing promotions and implications for data analytics21 cited
    • 2023The competing roles of variety seeking in new brand adoption18 cited
    • 2019Promoting crowdfunding with lottery: The impact on campaign performance18 cited
    • 2017Are your consumers variety seekers? The moderating impact on the effectiveness of free gift promotions vs. price discounts11 cited
    • 2021For better and for worse: The role of negative affect in decisions to drink and drive3 cited
    • 2024The Effect of Payment Delay on Consumer Purchase Intention1 cited