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Strategic positioning and quality determinants in banking service
16 references·2 citing·28 second hop
Strategic positioning and quality determinants in banking service (2011)Strategic positioning and quality determi…Positioning and branding your organisation (2004)Positioning and branding your…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…A study of bank selection decisions in Singapore using the Analytical Hierarchy Process (2000)A study of bank selection dec…Service quality in the banking sector in an emerging economy: a consumer survey (1997)Service quality in the bankin…Bank strategic positioning and some determinants of bank selection (1996)Bank strategic positioning an…Dimensions of service quality: a study in Istanbul (1995)Dimensions of service quality…Bank‐company interactions and relationships (1995)Bank‐company interactions and…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Service Quality: Recent Developments in Financial Services (1993)Service Quality: Recent Devel…Delivering quality service: balancing customer perceptions and expectations (1990)Delivering quality service: b…Quality in the Service Sector: A Review (1989)Quality in the Service Sector…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Services Used and Factors Considered Important in Selecting a Bank: An Investigation across Diverse Demographic Segments (1986)Services Used and Factors Con…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…Bank Selection Decisions and Market Segmentation (1976)Bank Selection Decisions and …Service excellence in UK retail banking: customers’ perspectives of the important antecedents (2015)Service excellence in UK reta…Classification of service quality attributes using Kano’s model (2015)Classification of service qua…Strategic Management and Marketing in the Service Sector (1984)Measuring Service Quality: A Reexamination and Extension (1992)A Stated Preference Experiment for Measuring Service Quality in Public Transport (2008)Restaurant consumers repeat patronage: A service quality concern (2010)Measuring service quality in mid-scale hotels (2015)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Behavioral Consequences of Service Quality (1996)Antecedents to perceived service quality: an exploratory study in the banking industry (2003)The effects of work‐family conflict, emotional exhaustion, and intrinsic motivation on job outcomes of front‐line employees (2006)Investigating the effects of service quality dimensions and expertise on loyalty (2009)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Marketing for Service Industries-A Revie (1993)Quality in Retail Banking (1994)Service quality measurement in the banking sector in South Korea (2003)An Application of Equity Theory to Buyer-Seller Exchange Situations (1978)Bank selection criteria employed by college students in Bahrain: an empirical analysis (2001)A Survey on Multi Criteria Decision Making Methods and Its Applications (2013)
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1990Delivering quality service: balancing customer perceptions and expectations3,870 cited
  • 1997Service quality in the banking sector in an emerging economy: a consumer survey264 cited
  • 1989Quality in the Service Sector: A Review245 cited
  • 1976Bank Selection Decisions and Market Segmentation244 cited
  • 1995Dimensions of service quality: a study in Istanbul194 cited
  • 1996Bank strategic positioning and some determinants of bank selection188 cited
  • 2000A study of bank selection decisions in Singapore using the Analytical Hierarchy Process173 cited
  • 1986Services Used and Factors Considered Important in Selecting a Bank: An Investigation across Diverse Demographic Segments158 cited
  • 1995Bank‐company interactions and relationships152 cited
  • 1993Service Quality: Recent Developments in Financial Services

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132 cited
  • 2004Positioning and branding your organisation127 cited
  • Cited by

    • 2015Service excellence in UK retail banking: customers’ perspectives of the important antecedents25 cited
    • 2015Classification of service quality attributes using Kano’s model23 cited