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Uma Aplicação da Abordagem de Personificação no Estudo de Imagem de País
16 references·2 citing·38 second hop
Uma Aplicação da Abordagem de Personificação no Estudo de Imagem de País (2009)Uma Aplicação da Abordagem de Personifica…Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands? (2005)Synthesizing Country-of-Origi…Consumer perceptions of foreign products (2002)Consumer perceptions of forei…Country of origin: A competitive advantage? (1999)Country of origin: A competit…A review and meta-analysis of country-of-origin research (1999)A review and meta-analysis of…Product-Country Images: Impact and Role in International Marketing (1995)Product-Country Images: Impac…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations (1994)Country of Origin as a Stereo…Measuring a multi-dimensional construct: Country image (1993)Measuring a multi-dimensional…Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)Matching Product Catgeory and…The Role of Consumer Patriotism in The Choice of Domestic Versus Foreign Products (1988)The Role of Consumer Patrioti…Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective (1985)Assessing the Impact of Count…The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign Products (1983)The Impact of Selected Enviro…Book Review: Forum Marketing Research: Methodological Foundations (1977)Book Review: Forum Marketing …Marketing Research (1970)Marketing ResearchA Comparison of Japanese and U.S. Attitudes toward Foreign Products (1970)A Comparison of Japanese and …The Placebo Effect in Marketing: the Ability of Country of Origin to Modify Product Performance (2015)The Placebo Effect in Marketi…Marketing de lugar: estado da arte e perspectivas futuras (2014)Marketing de lugar: estado da…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Country-of-Origin Effects on Product Evaluations (1982)Measuring the Involvement Construct (1985)The use of expert judges in scale development (2003)Country image and consumer-based brand equity: relationships and implications for international marketing (2007)Advancing the country image construct (2008)The nature and measurement of meaning. (1952)Country Image: Halo or Summary Construct? (1989)A Meta-Analysis of Country-of-Origin Effects (1995)The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)Schema Congruity as a Basis for Product Evaluation (1989)ATTITUDES AND ATTITUDE CHANGE (1997)An Examination of Moderator Effects in the Four-Stage Loyalty Model (2006)Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility (2015)The Competitive Advantage of Nations (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach (2004)Exploring consumer status and conspicuous consumption (2004)Literature review as a research methodology: An overview and guidelines (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Measurement of Destination Image: An Empirical Assessment (1993)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective (1989)Conceptual model of the quality perception process (1990)Advances in Consumer Research (2025)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)Social capital, knowledge acquisition, and knowledge exploitation in young technology‐based firms (2001)Consumer ethnocentrism and attitudes toward domestic and foreign products (2000)Does image of country‐of‐origin matter to brand equity? (2007)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1977Book Review: Forum Marketing Research: Methodological Foundations4,351 cited
  • 1970Marketing Research3,552 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
  • 1999A review and meta-analysis of country-of-origin research1,603 cited
  • 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
  • 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
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  • 1995Product-Country Images: Impact and Role in International Marketing410 cited
  • 2002Consumer perceptions of foreign products409 cited
  • 1988The Role of Consumer Patriotism in The Choice of Domestic Versus Foreign Products397 cited

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1999
Country of origin: A competitive advantage?
375 cited
  • 1983The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign Products373 cited
  • Cited by

    • 2014Marketing de lugar: estado da arte e perspectivas futuras56 cited
    • 2015The Placebo Effect in Marketing: the Ability of Country of Origin to Modify Product Performance6 cited