References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
• 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1999Mental accounting matters3,344 cited
• 2000Fairness as a Constraint on Profit Seeking: Entitlements in the Market3,159 cited
• 1976Commodity Bundling and the Burden of Monopoly1,544 cited
• 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,473 cited
• 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
• 2003Consumer Perceptions of Price (Un)Fairness