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Brand building by associating to public services: A reference group influence model · Study

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ArticleBrand building by associating to public services: A reference group influence model

Francisco Guzmán2006

Article2006

Brand building by associating to public services: A reference group influence model

Francisco Guzmán · Jordi Montaña · Vicenta Sierra

11 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1991Managing Brand Equity 2003Brand Synthesis: The Multidimensionality of Brand Knowledge 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy 2002Building Brand Equity through Corporate Societal Marketing 1993Categorizing brands: Evolutionary processes underpinned by two key dimensions

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Year2006

Typearticle

Published2006-04-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations11

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/palgrave.bm.2540277

openalex_workW2008870744

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