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Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study

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References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
1999Experiential Marketing2,989 cited
1993Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes736 cited
2001On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity666 cited
2002What is emotion?652 cited
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2021Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges

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