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If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect

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References

1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
2004Metacognitive Experiences in Consumer Judgment and Decision Making1,346 cited
2001The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1635 cited
2011When Shelf-Based Scarcity Impacts Consumer Preferences188 cited
2003Social Comprehension and Judgment: The Role of Situation Models, Narratives, and Implicit Theories158 cited

Cited by

2017Impact of sensory marketing on consumer´s buying behaviour29 cited
2023Pricey therefore good? Price affects expectations, but not quality perceptions and liking27 cited
2014Psychological Pricing Principles for Organizations with Market Power23 cited
2023Price-ethicality association: When price discounts inhibit ethical purchasing16 cited
2015Monetary vs. nonmonetary prices: differences in product evaluations due to pricing strategies within mobile applications16 cited
2024Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy9 cited

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