Aligning the competitive strategy with supply chain strategy through QFD

K. G. Durga Prasad · Kambagowni Venkata Subbaiah · Kandukuri Narayana Rao

18 citations0/0 files storedJournal of Advances in Management Research

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Quality Function Deployment in Product Design Quality and Supply Management Sustainable Supply Chain Management

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Purpose – The purpose of this paper is to develop a methodology using quality function deployment (QFD) approach for aligning competitive strategy with supply chain strategy.

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References

1988The House of Quality 2006A fuzzy-QFD approach to supplier selection 1998Determination of an optimal set of design requirements using house of quality 2006Strategic management of logistics service: A fuzzy QFD approach 2010Supplier selection paradigm: An integrated hierarchical QFD methodology under multiple-criteria environment 2012Supply Chain Strategies: Customer Driven and Customer Focused 2001Fuzzy QFD for supply chain management with reliability consideration 2007Achieving consumer focus in supply chains

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2021Matching functions of supply chain management with smart and sustainable Tools: A novel hybrid BWM-QFD based method 2013Environmental performance—Impacts of vendor–buyer coordination

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