The Influence of the Store Atmosphere on the Consumer Behavior

Sabrina Elbachir

19 citations0/0 files storedMediterranean Journal of Social Sciences

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

The aim of this paper is to put in evidence the influence of store atmospherics components on behavior replies (time of presence in the sales outlet, number of purchases articles, upward of buying articles), and emotional replies of consumers. From an empirical study managed next to 110 clients of the department store U.N.O, we can confirm the impact of environmental characteristics of the store (ambient elements, design) on the actions of the subject and his feelings. DOI: 10.5901/mjss.2014.v5n8p229

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References

1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1974Atmospherics as a Marketing Tool 1995Seeking the Ideal Form: Product Design and Consumer Response 1982Using Background Music to Affect the Behavior of Supermarket Shoppers 2009Blue or Red? Exploring the Effect of Color on Cognitive Task Performances 2003Impact of ambient odors on mall shoppers' emotions, cognition, and spending 2009The interactional effects of atmospherics and perceptual curiosity on emotions and online shopping intention 1995There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making

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2016Customer-oriented communication in retail and Net Promoter Score 2021The influence of store atmospherics on customers’ satisfaction at selected South African retail outlets

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