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Sacred Symbols as a Peripheral Cue in Health Advertisements: An Assessment of Using Religion to Appeal to African American Women about Breast Cancer Screening
16 references·6 citing·34 second hop
Sacred Symbols as a Peripheral Cue in Health Advertisements: An Assessment of Using Religion to Appeal to African American Women about Breast Cancer Screening (2010)Sacred Symbols as a Peripheral Cue in Hea…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Design and Analysis: A Researcher's Handbook (2005)Design and Analysis: A Resear…Handbook of Religion and Health (2001)Handbook of Religion and Heal…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Communication as Culture: Essays on Media and Society (1992)Communication as Culture: Ess…The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey (1989)The Sacred and the Profane in…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Communication and Persuasion (1986)Communication and PersuasionCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Design and Analysis: A Researcher's Handbook (1975)Design and Analysis: A Resear…Historical Origins of the Health Belief Model (1974)Historical Origins of the Hea…Personal Religious Orientation and Prejudice. (1967)Personal Religious Orientatio…Experimental and quasi-experimental designs for research on teaching (1963)Experimental and quasi-experi…The Handbook of Research on Teaching (1962)The Handbook of Research on T…Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19 (2022)Exploring the Differential Ef…Centering survival as cultural strategy: Black newspapers’ cultural descriptions of the Coronavirus pandemic (2022)Centering survival as cultura…Anthropomorphizing religious advertising: The moderating role of political ideology (2022)Anthropomorphizing religious …Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion (2021)Evaluating the Impact of Reli…Capitalizing on Faith: A Cross-Cultural Examination of Consumer Responses to the Use of Religious Symbols in Advertising (2019)Capitalizing on Faith: A Cros…Religious symbolism in Islamic financial service advertisements (2018)Religious symbolism in Islami…The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)Nature of Prejudice (1954)Rank Correlation Methods. (1957)"From Jerusalem to Jericho": A study of situational and dispositional variables in helping behavior. (1973)Authoritarianism, Religious Fundamentalism, Quest, and Prejudice (1992)The Authoritarian Personality (2001)The cultural evolution of prosocial religions (2014)Why People Use Health Services (1966)The Health Belief Model: A Decade Later (1984)Social Learning Theory and the Health Belief Model (1988)Why People Use Health Services (2005)Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence. (2006)Statistical principles in experimental design. 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(2011)Calculating and reporting effect sizes to facilitate cumulative science: a practical primer for t-tests and ANOVAs (2013)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Recommended effect size statistics for repeated measures designs (2005)Measuring spiritual well-being in people with cancer: The functional assessment of chronic illness therapy—spiritual well-being scale (FACIT-Sp) (2002)Advances in the conceptualization and measurement of religion and spirituality: Implications for physical and mental health research. (2003)Research on Religion, Spirituality, and Mental Health: A Review (2009)
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References

  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1974Historical Origins of the Health Belief Model6,110 cited
  • 1975Design and Analysis: A Researcher's Handbook5,822 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1967Personal Religious Orientation and Prejudice.4,549 cited
  • 1992Communication as Culture: Essays on Media and Society2,686 cited
  • 2001Handbook of Religion and Health2,580 cited
  • 2005Design and Analysis: A Researcher's Handbook2,388 cited
  • 1962The Handbook of Research on Teaching1,960 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1989The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey1,778 cited
  • 1963Experimental and quasi-experimental designs for research on teaching1,540 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited

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  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • Cited by

    • 2021Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion27 cited
    • 2018Religious symbolism in Islamic financial service advertisements24 cited
    • 2019Capitalizing on Faith: A Cross-Cultural Examination of Consumer Responses to the Use of Religious Symbols in Advertising20 cited
    • 2022Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-1916 cited
    • 2022Anthropomorphizing religious advertising: The moderating role of political ideology12 cited
    • 2022Centering survival as cultural strategy: Black newspapers’ cultural descriptions of the Coronavirus pandemic9 cited