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ArticleBuyer information sources in the capital equipment industry

Charles H. Patti1977

Article1977

Buyer information sources in the capital equipment industry

Charles H. Patti

20 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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References

1961A Model for Predictive Measurements of Advertising Effectiveness 2000A Model For Predictive Measurements of Advertising Effectiveness 1970Informal Communication in Industrial Markets 1967Communications and Industrial Selling 1968The Perceived Importance of the Elements of Strategy

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1996Organizational buying behavior: Toward an integrative framework 1984Rating industrial advertisements 1995Industrielles Kaufverhalten

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Year1977

Typearticle

Published1977-01-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations20

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(77)90038-4

openalex_workW2009707615

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