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Buyer information sources in the capital equipment industry
5 references·3 citing·29 second hop
Buyer information sources in the capital equipment industry (1977)Buyer information sources in the capital …A Model For Predictive Measurements of Advertising Effectiveness (2000)A Model For Predictive Measur…Informal Communication in Industrial Markets (1970)Informal Communication in Ind…The Perceived Importance of the Elements of Strategy (1968)The Perceived Importance of t…Communications and Industrial Selling (1967)Communications and Industrial…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Organizational buying behavior: Toward an integrative framework (1996)Organizational buying behavio…Industrielles Kaufverhalten (1995)Industrielles KaufverhaltenRating industrial advertisements (1984)Rating industrial advertiseme…A Model for Predictive Measurements of Advertising Effectiveness (1961)Information Response Models: An Integrated Approach (1982)Customer Service in Industrial Marketing: Hedge Against Competition (1987)Developing Buyer-Seller Relationships (1987)Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships (1990)Why we buy what we buy: A theory of consumption values (1991)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Consumer trust in an Internet store (2000)Brand awareness in business markets: When is it related to firm performance? (2010)Diffusion of Innovations (1963)Risk Taking and Information Handling in Consumer Behavior (1969)Innovation in Industry and the Diffusion of Technology (1974)Characteristics and External Orientations of Boundary Spanning Individuals (1981)Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse' (2000)The Strength of Weak Ties (1973)The Economic Institutions of Capitalism (1986)Advances in Consumer Research (2025)Internet advertising: Is anybody watching? (2003)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Success-Producer and Failure-Preventer Marketing Skills: A Social Learning Theory Interpretation (1992)A Review of Marketing Mix: 4Ps or More? (2009)The Role of Managerial Perception within Strategic Management: An Exploratory Overview of the Literature (2015)The Use of Extrinsic Cues to Facilitate Product Adoption (1982)Perceived Value: Mediating Role of Perceived Risk (2001)The complementary effect of trade shows on personal selling (2004)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Customer engagement: the construct, antecedents, and consequences (2016)A model of perceived image, memorable tourism experiences and revisit intention (2017)
this work references cited by second hop

References

  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 2000A Model For Predictive Measurements of Advertising Effectiveness395 cited
  • 1970Informal Communication in Industrial Markets100 cited
  • 1967Communications and Industrial Selling62 cited
  • 1968The Perceived Importance of the Elements of Strategy29 cited

Cited by

  • 1996Organizational buying behavior: Toward an integrative framework395 cited
  • 1984Rating industrial advertisements12 cited
  • 1995Industrielles Kaufverhalten9 cited

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