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Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse' · Study

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ArticleViral Marketing - Establishing Customer Relationships by 'Word-of-mouse'

Sabrina Helm2000

Article2000

Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse'

247 citations·0/0 files stored·Electronic Markets

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Digital Marketing and Social Media Marketing and Advertising Strategies Complex Network Analysis Techniques

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References

1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism 1981Consumer behavior and marketing action 1989Postpurchase communications by consumers 1999Getting real about virtual commerce.1970Informal Communication in Industrial Markets

Cited by

2011Conceptualising electronic word of mouth activity 2010An Analysis of Word-of-Mouse Ratings and Guest Comments of Online Hotel Distribution Sites 2009Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing 2008Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel 2013An analysis of user‐generated content for hotel experiences 2012The use of social media in food risk and benefit communication 2010Applying netnography to market research: The case of the online forum 2008Internet-induced marketing techniques: Critical factors in viral marketing campaigns

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Details

Year2000

Typearticle

Published2000-07-01

VenueElectronic Markets

ISSN-L1019-6781

Languageen

Citations247

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1080/10196780050177053

openalex_workW1967717271

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